No billboarding. We laser our logo into our leather, black on black, the way we like it.
Made the hard way
We form our own rivets, bend our D-rings, mold our slides, and CNC machine our aluminum. All in the USA.
Our LumaLon padding on Loop 3 is ultra-comfortable, durable, and is also used to seal Boeing 787s.
When changing lengths on our straps, excess webbing is taken up by the adjustment slide, so it never hangs off.
Our straps are sewn with Coats thread designed for parachutes.
We expect you to pass our strap to every camera you own in the future.
Simple, easy, and useful. I go months at a time without taking my Canon 5D off my Luma Loop. Highly recommended.
– John Gruber, Daring Fireball
This is a sling, not a strap. This particular sling is the Luma Loop, and I've been using one for years, and it is my favorite camera strap.
– Ben Long, Lynda video